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Fraud protection for Barista Espresso's high-value checkouts

Discover how Barista Espresso enhances security for its high-value coffee equipment sales by leveraging our no-code identity verification solution to effectively prevent fraud and streamline customer verification.
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The Challenge

 

Barista Espresso, a leading online retailer known for its high-quality coffee equipment, needed a reliable solution to verify the identity of customers making high-value purchases, avoid ecommerce fraud. As the company expanded, it experienced a growing number of fraudulent transactions, particularly involving its most expensive products.

These incidents not only impacted revenue but also increased operational overhead as manual checks became unmanageable.

Barista Espresso wanted a solution that could quickly and accurately verify customer identities without a lengthy integration process or complex setup.

truid barista espresso idv

The Solution

Barista Espresso turned to Truid's self-serve, no-code SaaS platform to handle identity verification. Truid’s solution enabled Barista Espresso to implement high-assurance ID verification (IDV) without the need for any technical integration. This flexibility allowed the company to immediately address their identity challenges.

"An excellent self-service tool for identity verification and fraud prevention," said Udo Machiels, CEO of Barista Espresso.

With Truid, Barista Espresso was able to verify customers of any nationality in just minutes, ensuring a seamless and secure shopping experience. The platform's no-code capabilities allowed Barista Espresso to manage the entire ID verification process themselves, reducing dependency on technical teams and cutting implementation time.

Key Benefits for Barista Espresso

Verified identities for high-value purchases fast and flexible

Reduced fraud risk and chargebacks on high-ticket items

Ability to manage identity verification independently without integration

Continuous platform improvements based on user feedback

Outcome

 

Thanks to Truid, Barista Espresso has been able to secure its most expensive sales without sacrificing customer experience. The automated ID verification process gave the company the confidence to accept high-value transactions, knowing they had robust fraud prevention in place.

"To prevent fraudulent buyers of our most expensive goods, Truid helps us filter out bad actors. By requiring buyers to verify their identity, we reduce the risk of not getting paid for our goods."

Udo Machiels

CEO, Barista Espresso

barista espresso testimonial truid

Results

 

By implementing Truid’s platform, Barista Espresso significantly lowered the risk of fraud. They could filter out bad actors, making sure that only verified customers could complete high-value transactions.

"Truid helps verify our customers of any nationality within minutes and is responsive to our feedback, adjusting the product accordingly," Udo Machiels explained.

This responsiveness was particularly beneficial as Barista Espresso provided feedback on that the speed of the liveness check even was too fast (!). "The liveness check is a bit too fast, I told Truid and I know they are working on it," Machiels added.

 

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