How Loopia stopped fraudulent domains with Truid

Before partnering with Truid, Loopia used the Swedish BankID for domestic customers, but faced significant challenges in verifying the identities of international customers registering domains.

Traditional methods, such as requesting photos of documents and handling them manually, were not only time-consuming but also vulnerable to errors and fraud and not compliant with GDPR. Daniel Överfjord, Product Manager at Loopia, explains:

“Before implementing Truid, we found it difficult to securely verify orders, especially from overseas customers. Sending photos of documents and managing them manually was not a viable solution.”

Since implementing Truid, Loopia has seen a dramatic reduction in fraudulent domain registrations. The robust verification process has made it significantly harder for individuals with malicious intent to bypass the system. As Daniel Överfjord notes:

“After implementing Truid, we now see that those trying to bypass the system and register domains with false information give up immediately when they reach the digital verification step. This has resulted in less work for our abuse department.”

With accurate customer data provided by Truid, Loopia has increased the security of their domain registration process while also supporting their agents in verifying new customers more effectively:

“By having accurate customer data from the Truid solution, we have increased security and at the same time made it more difficult for those who want to register domains with bad intentions. Our agents are now also well supported in their verification of new customers,” says Överfjord.

Additionally, the implementation of Truid has streamlined the verification process for foreign customers, which had previously been a challenge for Loopia:

“With Truid, we can now offer a faster process for the verification of foreign persons and companies than before. This has previously been an Achilles' heel in our goal of having an accurate and up-to-date database of customer information.”

Implementation and Results

Implementation

The integration of Truid’s digital identity verification solution was smooth and efficient. After onboarding, Loopia’s team was able to quickly start using the solution without any major disruptions. The global coverage of Truid’s service, supporting 243 nationalities and over 6,500 ID documents, was particularly beneficial for Loopia, allowing them to effectively verify customers from around the world.

Results

Since implementing Truid, Loopia has successfully minimized fraudulent domain registrations, significantly reducing the workload for their abuse department. The accurate customer data provided by Truid has enhanced the security of their service, ensuring that only legitimate customers can register domains.

The user-friendly and efficient verification process has also improved the customer experience, particularly for foreign customers, aligning with Loopia’s goal of maintaining an accurate and up-to-date registrant database.

By partnering with Truid, Loopia has significantly enhanced the security and efficiency of their domain registration process. The implementation of a comprehensive digital identity verification solution has allowed Loopia to prevent fraudulent registrations, protect their customers, and maintain a reliable and trustworthy service.

The seamless integration, global coverage, and user-friendly nature of Truid’s solution have made it an invaluable tool for Loopia, helping them achieve their goals of security, accuracy, and customer satisfaction.

For more information about Truid's identity verification solutions, read more at: